🪤 One trap that keeps techies from connecting with their audience
Have you ever felt excited to share something? A blogpost, a sales pitch, or presentation? And have you felt sad or frustrated when you didn't get the positive response you were looking for?
Did you think to yourself: but I really have a great solution!?
Then I know your pain. And there is one trap I keep falling into and see others fall in all the time as well. I see it most often when techies try to pitch a technical solution. Here's the mistake:
Your audience's problem is NOT the absence of your solution