Originally posted on Xebia's blog.
We see many data scientists struggle in explaining the use case they're working on.
And that's such a shame!
In this short post we explain the 4-step framework to connect with your audience.
Originally posted on twitter.
I used to spend a lot of time outlining my presentations.
But for the past two years or so I've been using this framework and it helped me focus on the content instead. It basically turns outlining into a color by numbers challenge. I learned it from a Dutch book called Story Design by Farah Nobbe and Natalie Holwerda-Mieras.
The book is only available in Dutch so I thought I'd outline the framework here.
Have you ever felt excited to share something? A blogpost, a sales pitch, or presentation? And have you felt sad or frustrated when you didn't get the positive response you were looking for?
Did you think to yourself: but I really have a great solution!?
Then I know your pain. And there is one trap I keep falling into and see others fall in all the time as well. I see it most often when techies try to pitch a technical solution. Here's the mistake:
Your audience's problem is NOT the absence of your solution