Have you ever felt excited to share something? A blogpost, a sales pitch, or presentation? And have you felt sad or frustrated when you didn’t get the positive response you were looking for?
Then I know your pain. And there is one trap I keep falling into and see others fall in all the time as well. I see it most often when techies try to pitch a technical solution. Here’s the mistake:
If you want to share a neat documentation framework. The lack of structure isn’t your readers problem. But potential users getting frustrated and giving up on your product is.
If you want to explain a neat mathematical concept, e..g, a graph. Missing knowledge isn’t your readers problem. But curiousity about how to connect users in a social network with new friend recommendations is.
If you want to pitch a new ride hailing service. Not having a taxi at your door within 10min isn’t your audience’s problem. Getting soaked and catching a cold in the storming rains while trying to hail a ride is.
Whenever you’re excited about something and want to share it with the world. Take a step back and identify the feelings and unmet needs of your audience and disconnect them from your solution. Dig deep. And then…
It works for me…whenever I actually remember to apply it.
React on twitter:
I get easily excited 🤩 sometimes I get frustrated when others don't share the same enthusiasm...It's usually because I fall in this one trap: pic.twitter.com/bnYSlu6CPj— Rens Dimmendaal (@R_Dimm) January 9, 2022